The Gold Standard in Product Data—Enhancing Experiences, Personalization & Profitability

Prodx:  
The Foundation for Data-Driven Retail Innovation

The challenge in retail isn't just about having data; it's about having standardized data. Prodx solves this by providing the essential foundation for all modern retail experiences.

We go beyond mere product attribution, establishing the definitive standard for enriched product data, capturing every critical attribute. This means not just basic categories, but a deep, granular understanding of each product, from detailed dietary information to subtle nuances that influence shopper decisions.

For nine years, Prodx has partnered with top grocery retailers, driving billions in transactions. We've saved millions in lost revenue and achieved a 5x increase in ad revenue.  Incomplete product data causes missed sales, poor recommendations, and wasted ad spend. We understand the challenge and have the solution for building a rich, accurate product data foundation.

Complete, Standardized Data—No More Cleanup

We take incomplete, inconsistent product data and fully standardize it, enriching every product with structured attributes tailored for search, personalization, merchandising, and advertising—so you get data that’s ready to use on day one.

A Smarter Foundation for Retail Experiences

With our structured data, retailers can power AI-driven search, precise substitutions, and tailored recommendations—without building or managing complex data pipelines. No more guesswork, just clean, reliable product data.

Unlock New Revenue with Smarter Merchandising

Great data drives great business decisions. Our standardized product data enables targeted product placement, private label prioritization, and seamless retail media execution, so you can monetize every digital touchpoint with confidence.

Brodie  
Yastrum

Founder & CTO

Brodie Yastrum is the Founder, Board Member, and CTO of Prodx

Currently at Prodx, Brodie serves as CTO. He is focused on architecting the company's technology services to support the largest retail enterprises in the world as well as leveraging AI to automate the creation and management of the company's foundation of standardized product data.

Previously at Prodx, Brodie served as CEO. He was focused on product development, go-to-market strategy, intellectual property, customer acquisition, customer success, team building, data model design, cloud architecture, and application development.

Prior to Prodx, Brodie founded multiple technology companies. He also worked in various finance, analytics, product, and software engineering roles at Amazon, Microsoft, and retail technology startups.

CTO

Adam
Christmann

CEO

Adam Christmann is the CEO of Prodx. He has more than two decades of experience leading global teams and building and managing businesses for publicly and privately traded software, technology and data transformation-focused companies. Adam joined Prodx in February of 2025. Adam is a graduate of Miami University in Ohio and received his MBA from Northwestern University - Kellogg School of Management.

CEO

Bobby
Bertsch

Co-Founder & CCO

Bobby Bertsch is the Co-Founder & Chief Customer Officer of Prodx, where he leads customer success, integrations, and long-term client partnerships. With over a decade of experience in grocery technology, Bobby has experience in product development, engineering, and data standardization.

Before Prodx, he gained hands-on experience in grocery logistics as an Operations Manager at a grocery delivery startup and co-founded a grocery price comparison platform that was later acquired. He has been building startups since graduating from Western Washington University with a degree in Kinesiology - Pre-Physical Therapy, where he first discovered his passion for helping people. That same commitment to understanding and supporting others now guides his approach to customer success, ensuring Prodx’s partners have the tools, support, and insights they need to reach their goals.

CC0

Meaghan
‍Jones

Co-Founder & CDO

Meaghan Jones co-founded Prodx in 2016 and serves as Chief Data Officer and Head of the Dataware Team, overseeing the management and utilization of grocery product data. With a background in biochemistry and eight years as a biomedical research associate, she specializes in handling large datasets and complex analyses, focusing on structuring both qualitative and quantitative product attributes. Meaghan holds a degree in Biochemistry from the University of Washington.

CDO

Matt
Vezzani

Co-Founder & CBO

Matt Vezzani is the Co-Founder & Chief Business Officer of Prodx, where he leads business expansion, revenue strategy, and strategic partnerships. Over the past eight years, he has been instrumental in building Prodx from the ground up, developing its core offerings and building the company's foundation of standardized product data.

Spending nearly a decade building a company from the ground up honed his ability to navigate growth challenges, structure business strategies, and drive revenue—key skills in his current role. His earlier career in performance psychology and military consulting reinforced his ability to optimize decision-making, develop resilient teams, and drive results, all of which now fuel his leadership at Prodx. He holds a Master’s Degree in Sport and Exercise Psychology from Western Washington University.

CBO