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Case Study
Giant Eagle

How Giant Eagle Increased Search Conversion by 35% with Clean Data Infrastructure

A leading grocery retailer transformed search, recommendations, and merchandising by fixing product data at the source—turning fragmented systems into a unified, revenue-driving engine.
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The Challenge

Before Prodx, Giant Eagle’s digital experience was limited by inconsistent and incomplete product data. What appeared to be a search or merchandising problem was, in reality, a data infrastructure issue.

01

Broken Product Search

Customers searched for everyday items but received irrelevant or zero results.
Over 40% of queries failed to return meaningful matches, directly impacting conversion.

02

Engineering Bottleneck

Engineering teams were stuck in a cycle of manual fixes and data workarounds.
Instead of building new features, they were constantly patching inconsistencies across systems.

03

Stalled Personalization & Growth

Initiatives like recommendations, personalization, and dynamic merchandising were delayed by 6–9 months due to unreliable product data.

The Solution

Prodx deployed a persistent data infrastructure layer that connected to Giant Eagle’s existing systems and continuously structured product data from day one.
What Changed:
  • Integrated directly with PIM, eCommerce, and ERP systems
  • Structured 350,000+ unique products
  • Applied 1,200+ attributes per product
  • Normalized taxonomy across all data sources
  • Enabled real-time enrichment and continuous improvement
Week 1
System Integration
Connected to PIM, eCommerce platform, and ERP systems. Data ingestion pipeline activated.
Week 2
Data Structuring
Full catalog mapped, enriched, and validated. Taxonomy standardizaFull catalog mapped, enriched, and standardized Taxonomy unified across all sources.
Week 3
APIs Live
Search, recommendations, substitutes, and filters deployed Production-ready across all digital touchpoints.

Giant Eagle:
From Broken Search to Revenue Engine

Within weeks, Giant Eagle moved from fragmented, inconsistent product data to a fully structured system powering search, recommendations, and merchandising.

Instead of reacting to data issues, their teams began driving growth initiatives—with measurable impact across every digital touchpoint.

%

Increase in Search Conversion
Increase in Search Conversion

%

Reduction in "No Results"
Reduction in "No Results"

%

Customer Satisfaction Lift
Increase in Avg Basket Size

wk

Customer Satisfaction Lift
From Kickoff to Production
Prodx transformed how we think about product data. What used to block innovation now powers it—and the results were immediate.
VP
[VP Name]
VP of eCommerce, Giant Eagle

See what Prodx can do
for your data.

Join leading grocers like Giant Eagle using structured product data to power search, recommendations, and merchandising.
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Product data infrastructure for America's leading grocery retailers.
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