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NIQ Brandbank & Prodx

A Unified Product Data Foundation for Smarter Retail with Prodx and NIQ Brandbank

Empower shoppers with accurate product information, comprehensive product insights, and engaging content

NIQ Brandbank and Prodx have united to deliver a next‑generation, end‑to‑end product data foundation that transforms how retailers power digital shopping experiences.

By combining NIQ Brandbank’s trusted, standardized product content with Prodx’s enriched, highly structured data and real‑time APIs, this collaboration creates a single, powerful ecosystem designed to enhance product discovery, personalization, and retail media performance.

Together, we’re enabling retailers to modernize their digital platforms faster, unlock stronger commercial outcomes, and deliver more relevant, intuitive shopping journeys for every customer.

Benefits of the Collaboration

Supplier‑to‑Shopper Data Foundation

Create a seamless flow of product information from suppliers to shoppers with NIQ Brandbank’s standardized product content combined with Prodx’s enriched, structured data, ensuring every digital experience is fueled by accurate, complete, and ready‑to‑activate product data.

Better Shopper Experiences

Deliver more intuitive and satisfying shopping journeys by powering every touchpoint—search, browse, filters, substitutes, variations, and recommendations—with clean, structured product data designed to enhance discovery and relevance.

Fast, Scalable Digital Innovation

Accelerate your digital transformation with standardized, experience‑ready data that enables retailers to build, test, and scale enhancements in weeks—not months—supporting rapid innovation and long‑term growth

Proven Revenue Impact

Unlock measurable commercial growth with structured data that boosts performance across recommendations and retail media, including: 63% increase in average add‑to‑cart revenue through recommendation integrations; 5× uplift in monthly retail media revenue; 500M+ in annual revenue driven through Prodx APIs

Transforming Retail Personalization Through Better Product Data

Contact Us

Alternatively, reach out to NIQ Brandbank directly at usenquiries@nielseniq.com

FAQS

Retailers will use standardized NIQ Brandbank product content combined with Prodx’s enriched, structured data to power enhanced digital experiences across search, browse, filters, substitutes, variations, and recommendations.

Retailers are partnering with NIQ Brandbank and Prodx to access a complete supplier‑to‑shopper data foundation that improves accuracy, discoverability, personalization, and retail media performance, while enabling faster digital innovation.

They are looking for a unified, enriched data ecosystem that allows them to deliver more relevant, personalized, and frictionless digital shopping experiences, supported by structured, experience‑ready product data.
NIQ Brandbank is a global leader in digital product content, helping brands and retailers deliver seamless omnichannel shopping experiences. With decades of expertise and a network spanning 52,000+ brands and 700+ retailers, we capture and standardize high‑quality product content that makes consumer goods more discoverable, accurate, and engaging across every digital touchpoint.

Together with Prodx, we combine trusted product content with enriched, structured data to power smarter, more personalized shopper experiences at scale.
NIQ Brandbank
Prodx is the leading product data infrastructure and ecommerce optimization company that helps retailers structure, enrich, and activate their product catalog data at scale. Through a suite of experience APIs and the Aisles merchandising platform, Prodx powers
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Product data infrastructure for America's leading grocery retailers.
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