FAQs

PIMs (Product Information Management systems) and syndication tools are designed to help brands and retailers store, manage, and distribute product content. They’re essential for organizing product data internally and pushing it to external destinations like retailer websites.

Prodx is different—we’re not a system of record or a distribution tool. We sit beneath or alongside those systems to provide a deeply standardized, structured, and enriched layer of product attribute data that powers smarter digital experiences.

Where a PIM is focused on product content management (descriptions, images, specs, etc.), Prodx is focused on powering digital experiences through structured, enriched product data.

Prodx provides:

• Granular categorization across 10,000+ tightly defined Categories—designed for substitution logic, discoverability, and personalization
• Attribute-level standardization using a proprietary ontology of 1,200+ QualityTypes and 100,000+ standardized Qualities—ensuring consistency and accuracy across the entire catalog
• Data built for activation, not just storage—with APIs purpose-built to support search, recommendations, filtering, personalization, and retail media

Unlike a PIM, Prodx doesn’t just hold product data—it transforms it into a foundation for scalable, relevant, and revenue-driving experiences.

Think of Prodx as the data foundation that makes everything your PIM or syndication tool touches more precise, personalized, and scalable.

Prodx is designed to integrate seamlessly with the systems and partners you already use.

By delivering a deeply standardized and enriched layer of product attribute data, we strengthen the performance of your platforms and workflows, enabling more precise, scalable, and personalized outcomes.

• Upstream, we ingest product information from your catalog, third-party data sources (like Syndigo, Salsify, NIQ), brand websites, and even public sources like PDP scraping and internet research
• Within Prodx, that data is standardized through a system that includes:
  
  • UPC normalization
  • 10,000+ Category classification
  • 100,000+ Quality ontology
  • Quantity standardization
  • AI-enhanced validation and enrichment
• Downstream, our structured data flows into:
  
  • Internal systems (PIM, MDM, data lake, loyalty, e-comm)
  • Digital experience platforms (e.g., Constructor, Algolia)
  • Retail media platforms (e.g., Criteo, Carrot Ads)
  • Syndicated insights tools (e.g., Circana, SymphonyAI)

We offer flexible delivery options, including API integrations and bulk data exports, depending on how your systems consume product data.

In short: Prodx is the structured data foundation that makes the rest of your stack smarter—without requiring you to replace it.

1. Catalog Ingestion
   We start by ingesting your product catalog. All we need is a simple export with core fields— internal ID, UPC, product name, amount, image, and detail page URL. No reformatting required.
2. Standardization & Enrichment
   Once the catalog is ingested, we begin standardizing your data:

• Categorize each product into one of our 10,000+ granular Categories
• Attach relevant QualityTypes (from a pool of 1,200+)
• Map each product to a standardized set of Qualities (over 100,000+ across the system)
• Standardize units and quantity fields for comparison and substitution

This is where the heavy lifting happens—powered by a blend of automation, proprietary rules, and human QA.

3. Review & Feedback
   We provide a sample set of standardized data for review. You’ll be able to:

• Explore how products were categorized and attributed
• Flag any edge cases, preferences, or overrides
• Align on attribute priorities and any use-case-specific needs

4. Delivery & Integration
   We’ll deliver your fully standardized data in the format that works best for you:

• API integration (for direct, real-time ingestion of Prodx data)
• Bulk export (for internal systems, PIMs, data lakes, etc.)
• Custom slices (e.g., by category, attribute type, or partner use case)

We work with your internal teams or vendors to get the data into the right place, whether that's powering personalization, improving product discovery, or enhancing retail media performance.

5. Ongoing Support & Optimization
   Once live, we continue to:

• Standardize new products as they enter your system
• Expand attribute coverage based on category priorities
• Iterate based on API feedback or usage patterns
• Surface new insights and opportunities across your catalog

Most partners are fully onboarded within a few weeks, depending on catalog size and integration needs.

No. Prodx is designed to work with your existing catalog structure and internal workflows.

We don’t require you to overhaul your PIM, taxonomy, or data model. Instead, we ingest your current product data as-is, and apply our standardized categorization, attribute framework, and enrichment on top of it.

This means:

• No need to restructure your catalog
• No disruption to how teams manage product content today
• Full flexibility in how you receive and use the standardized data—whether for personalization, media, or internal tooling

Prodx acts as a complementary data layer, not a replacement for your current systems.

The standardized data is yours to use internally for the duration of our data agreement.

Prodx does not claim ownership of your product catalog—we simply apply our proprietary structure and enrichment to enhance its usability. As long as the agreement is active, your internal teams are fully licensed to use the standardized data across systems like search, merchandising, personalization, and analytics.

Use by external partners (e.g., agencies, media platforms, or vendors) would require a separate agreement between Prodx and that partner.

Yes. While Prodx is built on a deeply structured global taxonomy, we know every retailer has unique ways of organizing and using product data.

We can support:

• Retailer-specific mappings between your taxonomy and ours
• Custom attribute flags like “Everyday Low Price” or retailer-specific tags, integrated directly into the data output.
• Private label support, with custom flags, brand structures, and attribution tailored to your owned brand strategy.

In short, we bring the standardization—but we’re flexible in how it’s applied, delivered, and aligned to your internal structure.

Yes—our goal is to fully standardize 100% of your active product catalog.

We support a wide range of product types, including national brands, private label, seasonal items, and long-tail assortment. Our system is designed to scale across entire catalogs, not just curated subsets.

That said, we typically begin with a prioritized set of categories to demonstrate value quickly. From there, we work with your team to expand coverage based on business needs, sales rank, merchandising focus, or personalization goals.

Whether you're starting with 10,000 products or 1 million, Prodx is built to scale.

Prodx is built for depth and precision, not just surface-level tagging.

Each product category in our system is assigned a custom set of attribute types based on how shoppers think about, compare, and choose products in that category.

• We support 1,200+ QualityTypes across our taxonomy
• Many Categories have 40–60+ unique QualityTypes, depending on complexity
• Qualities span everything from brand, flavor, and size to functional benefits, certifications, usage occasions, dietary considerations, and beyond
• All Qualities are standardized, synonym-rich, and API-ready

For example:

• A Category like Sliced Bread may have 55+ QualityTypes
• Diapers may have fewer, but more tightly focused (size, count, fit, etc.)

Our goal is to capture every attribute that matters to a customer decision—so no matter what a shopper is searching for, filtering by, or trying to compare, the data is there to support it.

Prodx improves customer experience by making it easier for shoppers to find the right product—faster and with more confidence. By standardizing product attributes across the entire catalog, we enable:

• More accurate search and recommendations
• Smarter substitutes and swaps
• Personalized filters based on what shoppers care about
• Cleaner merchandising logic

On the revenue side, Prodx drives value by:

• Increasing conversion rates through improved product discovery
• Enabling dynamic retail media targeting and better attribution
• Powering substitution strategies that preserve sales when inventory is low
• Improving private label positioning and cross-sell opportunities

Better data means better shopper experiences—and measurable lift across multiple business lines.

Prodx is priced as a data-as-a-service platform, with flexible models tailored to your catalog size, use cases, and how you plan to activate the data.

We typically price based on:

• Size of Catalog
• Retailer Size
• Delivery method (API access or bulk feed)
• Business use case (whether the data is used internally or shared externally with vendors, partners, or platforms for monetization)

In addition to usage-based pricing, we also offer revenue share models—especially when Prodx powers monetized experiences like sponsored product platforms or brand-funded personalization.

We don’t offer flat-fee pricing. Instead, we work closely with partners to align pricing with value and growth potential.